I am comparing chili's and Tericafe. Chili's target audience is incredibly broad, as a franchise they tend to serve families and adults across the nation. they're competitive pricing and current services like curb side pick up or the iPads on the tables allow them to compete in a wide market. On the other hand Tericafe is your local home made Teriaki and noodle house. They are going after a much smaller audience in and around oceanside who are looking for some kind of oriental food.
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