To avoid confusion I have started a side project which I would like to change to and the following FB page is for it and not my real Estate business. T2S is short for Travel 2 Surf and its a online retail surf store which allows you to earn points to travel to desirable surf destinations.
Define the difference between post reach and post engagement.
Post reach is literally how many eyeballs you can get in front of while post engagement is how many of those people are actually clicking and engaging with your page instead of bouncing out.
Why is knowing the difference important?.
You could be spending a lot on advertising to people who don't convert into customers therefor waste a lot of money.
After defining the terms, describe how a business can use Facebook Insights to better serve their customers.
Facebook is amazing at tracking a persons likes and dislikes therefor you can target your audience specifically making your funnel more profitable but also annoying less people who are not interested in your brand as well.
